The top 20 UK property portals |
Where are your buyers looking?
Words by Kate Burton
ComScore, an internet market research company who provide data and services to many of the Internets largest businesses and industries, reveals to The Estate Agency Times its latest independent analysis of UK property websites, listing the top 20 property portals ranked by UK unique users
The portal war started several years ago and has in no way ceased as we enter 2008. Constant claims are being made by all, referring to themselves as ‘the markets number one’, or ‘the leading’ portal. But they can’t all be and this is why we asked ComScore to reveal the truth.
The figures that follow were accurate for December 2007 and are based upon unique UK visitors. For those who aren’t aware, it should be noted that the difference between a ‘hit’ and ‘unique user’ is that a unique user is a statistic, describing a unit of traffic to a web site, counting each visitor only once in the time frame of a report. This statistic is relevant to site publishers and advertisers, as a measure of a sites true audience size.
So what’s a hit?
Now to clarify what a ‘hit’ is and why these statistics aren’t measured on them instead. A hit is actually more than a ‘visit’ to a web page. When we visit a webpage we don’t actually go anywhere, the website is actually brought to us.
As you click on a link or request a web address on your browser, your browser send a request to the website for that particular page which is then ‘sent’ across the internet to your computer – so technically the page is being downloaded to your computer for browsing.
If the page you’ve requested is only text based, that becomes one hit. However, if the web page ‘owner’ adds a picture, it doesn’t merge with the web page, rather it remains separate from it. It is however ‘referenced’ in the page meaning that the request has two elements, meaning two hits. So, if a page has 9 pictures, plus the text, that a whopping 10 hit’s from one website page request. Hardly an accurate measure of visitor traffic.
What the results showed one year ago...
This isn’t the first time we’ve run the ComScore report so here’s the rundown of a whole year ago (January 2007) and who were the top 20 portals...
Portal Number of unique users
1. Rightmove 3,426
2. Vebra 1,728
3. PropertyFinder 1,539
4. FindAProperty 1,448
5. Primelocation 1,391
6. Email4Property Sites 742
7. UKPropertyShop 671
8. Fish4Homes 659
9. YourMove 579
10. HomesOnView 571
11. OurProperty 557
12. EstateAngels 517
13. HomesAndProperty 434
14. BarrattHomes 418
15. HotProperty 400
16. NetHousePrices 383
17. SmartNewHomes 355
18. Home 289
19. NationalHomeBuyers 273
20. HouseLadder 266
Source: ComScore World Metrix
Unique Visitors: Aged 15+; excludes traffic from public computers such as internet cafes or access from mobile phones or PDAs |
Posted On
29
February
2008
at
07:43
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